2 0 1 7 | From Dream To Reality
TEE-OWELS* are the softer, lighter, + healthier hair drying alternative to your traditional bath towel. It’s no secret that bath towels are heavy and damaging on hair, especially in curly and dry types. The rough texture of terry cloth is notorious for creating an ‘over-drying’ effect and stealing our hair’s precious moisture, while leaving our ends dry and damaged to break and fall off.
At Tee-Owels we pride ourselves on being the finest in healthy, protective hair care solutions for the modern day woman. Our hair towels are made of high quality cotton tee-shirt material, and are regarded as the perfect hybrid between tee & towel, hence the name! The super soft texture of Tee-Owels reduces damage, breakage and frizz caused by traditional towel drying, allowing your curls to reach their highest level of optimization.
Join TEAM HAPPY HAIR.
Tee-Owels* was dreamed up by Esthetician and Business woman Liz Girolamo. After years in the field of beauty, Liz decided to shift gears from skincare and make an impact in a field more deserving of attention and closer to home: curly and textured hair care.
Growing up, Liz felt completely lost when it came to caring for her hair. Not only was there very little information (and mis-information) out there at the time, but she was an adopted mixed kid with parents who didn’t understand her hair either. All of this affected her throughout her childhood and teenage years, and made it hard to grow and maintain healthy hair.
While navigating through her healthy hair journey in her early 20’s Liz had found her calling - She wanted to help standardize textured hair care, so that no young woman would ever feel as lost with their natural hair as she once did. In college, Liz passionately began laying down the foundation for her brand, Tee-Owels, which today, is an online focused t-shirt hair towel company based out of Middletown, NY.
One important discovery...
Liz made along the way...was that women had started using t-shirts to dry their hair, herself included. This is because big bulky bath towels were a cause of damage on fragile wet hair, despite being widely used in American culture. This discovery highlighted for Liz not what t-shirts were doing for women’s hair, but rather what traditional bath towels were failing to do.
After graduating from Business school, Liz landed her first internship with celebrity fashion stylist Ty hunter’s Ty-Lite. This was a pivotal point in her life, for it further fed her desire to pursue her own entrepreneurial path in a field more aligned with her interest and expertise. Liz revisited her new found love for t-shirts in hair care, and began researching potential fabrics for the Ideal T-shirt Hair Towel, while crafting her brand.
In June of 2017, Tee-Owels was born. Liz believed that her hair towel would serve as a sophisticated wash day essential that would help improve modern hair drying, and shape the future of ‘protective hair care’, while guiding women/men towards a happier hair experience. Liz felt that everyone should know about the benefits of t-shirt material in hair drying, and that those who already did shouldn’t have to use t-shirts because they deserved better!
Tee-Owels makes it fun to go natural and offers a quality hair towel and a true authenticity that is a rare find in the beauty realm. We aim to be a leader in providing great protective hair care solutions, accommodations, and education. Making women’s lives easier everyday is what we’re all about.
Matthew Motta is a media visionaire based out of Orange County New York. With a degree in New Media, he applies his learned skills to the fields of both business and leisure. He is proficient in the fields of photography, videography, and digital storytelling. Matt has teamed up with his longtime high school sweetheart, Elizabeth Girolamo, to assist her with her start up business Tee-Owels. Together they make an effective team as they bring to fruition Elizabeth’s vision of a happy, healthy hair care future.
Matt has a background in skateboarding, with over 20 years of experience, and enjoys making music in his spare time. He also refers to himself as a haunted house enthusiast, having run events of his own including Milford Theatre’s Ghouls Film Fest, as well as the annual Karate Quest Dojo Halloween event in Port Jervis, NY. Ultimately, Matt appreciates and respects any creative process and is simply happy and humbled to be able to contribute.