SINCE 2017: FROM A DREAM TO REALITY
We reinvented the hair towel because cotton t-shirt material is a safer hair drying product than traditional towels when it comes to salvaging the tips of our hair and reaching our hair goals. Tee-Owels aims to be a leader in providing great protective hair care solutions, accommodations, and education. Making women's lives easier everyday is what we're all about.
Liz Girolamo
CEO, Owner and Operator
Tee-Owels is a t-shirt hair towel company based out of New York, and ran by Esthetician and Business woman Liz Girolamo. After years in the field of beauty, Liz decided to shift gears from skincare and make an impact in a field more deserving of attention and close to home: Textured hair care.
Growing up, like so many curly and textured hair women, Liz struggled to manage her hair, and achieve her healthy hair goals. She felt there was a lack of standardization and options for these hair types and a lot of misinformation, which affected her and made it harder to grow and maintain healthy hair. Liz especially struggled with her hair due to being a mixed kid adopted by white parents, and often felt completely lost when it came to her hair. This only fueled her passion to make a difference later in life.
Upon learning about skin and hair care, Liz discovered a significant shift in the way women in the textured hair community were drying their hair. Liz found that many women were ditching their bulky bath towels, and instead using old t-shirts to dry their hair. For Liz, this discovery highlighted not what t-shirts we’re doing for women’s hair, but rather what traditional bath towels were failing to do. She further researched the harmful affects bath towels had on hair, and generally found that switching to a t-shirt based material drastically reduces breakage, frizz and damage. This was especially true for curly and dry hair types that strived to reduce breakage and frizz in order to see length and optimize health. She thought every woman should know this information, and those that do shouldn’t have to use old t-shirts as towels they should have a nice protective product designed specifically for their unique hair type.
Liz’s findings led her to start an empowering blog and instagram account called “Ethnic Hair Forum.” What started as an educational platform she’d tend to on the side while finishing her bachelors degree, She engaged a community of 12,000+ followers, offering techniques, and tips for woman with hair challenges. Fresh out of college Liz landed her first internship with celebrity hair stylist Ty hunter’s Ty-lite. This was a pivotal point in her life, for it further fed her desire to pursue her own entrepreneurial path in a field more aligned with her interest and expertise. In June of 2017, Tee-Owels was born.
Tee-Owels are the perfect t-shirt-hair towel hybrid-- as indicated in the clever name. Made of absorbent and soft organic cotton, Tee-Owels are specifically designed to dry your hair by using the healthiest material for it. Tee-Owels are they’re making waves across the U.S and Canada, and are available in two sizes. One size is for short to shoulder length hair and the other is for shoulder to longer. The hair towel features a t-shirt tag style logo of an adorable Owl named “Orig” rocking a hair towel of her own. If all these benefits didn’t catch your attention, the bright and funky colors sure will. These eye-grabbing colors include pink, mint, liliac, grey and of course the classic black.
"The purpose of Tee-Owels is to celebrate diversity in hair care and build up the curly and texture hair industry. It’s to show you can have curly hair and still have FUN products to reflect it, which wasn’t the case before." says Liz. Tee-Owels makes it fun to go natural and offers a quality hair towel and a true authenticity that is a rare find in the beauty realm. Liz wanted to see a change in the way that the textured and curly hair care industry presented hair care options, not everything has to be so serious and mundane related to textured hair care - the way that it had been for her growing up.
Matt Motta
Digital Photography and Media Manager
Matthew Motta is a media visionaire based out of Orange County New York. With a degree in New Media, he applies his learned skills to the fields of both business and leisure. He is proficient in the fields of photography, videography, and digital storytelling. Matt has teamed up with his longtime high school sweetheart, Elizabeth Girolamo, to assist her with her start up business Tee-Owels. Together they make an effective team as they bring to fruition Elizabeth’s vision of a happy, healthy hair care future.
Matt has a background in skateboarding, with over 20 years of experience, and enjoys making music in his spare time. He also refers to himself as a haunted house enthusiast, having run events of his own including Milford Theatre’s Ghouls Film Fest, as well as the annual Karate Quest Dojo Halloween event in Port Jervis, NY. Ultimately, Matt appreciates and respects any creative process and is simply happy and humbled to be able to contribute.
