SINCE 2017: FROM A DREAM TO REALITY
We reinvented the hair towel because cotton t-shirt material is a safer hair drying product than traditional towels when it comes to salvaging the tips of our hair and reaching our hair goals. Tee-Owels aims to be a leader in providing great protective hair care solutions, accommodations, and education. Making women's lives easier everyday is what we're all about.
CEO, Owner and Operator
Tee-Owels is a t-shirt hair towel company based out of Middletown, NY, and created by Esthetician and Business woman Elizabeth Ann Girolamo. After years in the field of beauty, Elizabeth decided to shift gears from skincare and make an impact in a field more deserving of attention and close to home: Ethnic hair care.
Growing up, Elizabeth felt like there was a lack of standardization and a lot of misinformation on curly and textured hair types, which affected her and made it hard to grow and maintain healthy hair. Upon discovering new information, thanks to the rise of the internet, Elizabeth started an empowering blog and instagram account called “Ethnic Hair Forum.” She engaged a community of 12,000+ followers, offering techniques, and tips for woman with hair challenges.
Fresh out of college Elizabeth landed her first internship with celebrity hair stylist Ty hunter’s Ty-lite. This was a pivotal point in her life, for it further fed her desire to pursue her own entrepreneurial path in a field more aligned with her interest and expertise. In June of 2017, Tee-Owels was born.
" The purpose of Tee-Owels is to celebrate diversity in hair care and build up the ethnic hair industry. Its to show you can have curly hair and still have FUN products to reflect it, which wasn’t the case before." says Elizabeth. Tee-Owels makes it fun to go natural and offers a quality hair towel and a true authenticity that is a rare find in the beauty realm. Elizabeth wanted to see a change in the way that the ethnic and curly hair care industry presented hair care options, not everything has to be so serious and mundane related to textured hair care - the way that it had been for her growing up.
Digital Photography and Media Manager
Matthew Motta is a media visionaire based out of Orange County New York. With a degree in New Media, he applies his learned skills to the fields of both business and leisure. He is proficient in the fields of photography, videography, and digital storytelling. Matt has teamed up with his longtime high school sweetheart, Elizabeth Girolamo, to assist her with her start up business Tee-Owels. Together they make an effective team as they bring to fruition Elizabeth’s vision of a happy, healthy hair care future.
Matt has a background in skateboarding, with over 20 years of experience, and enjoys making music in his spare time. He also refers to himself as a haunted house enthusiast, having run events of his own including Milford Theatre’s Ghouls Film Fest, as well as the annual Karate Quest Dojo Halloween event in Port Jervis, NY. Ultimately, Matt appreciates and respects any creative process and is simply happy and humbled to be able to contribute.