2 0 1 7 | From Dream To Reali-tee

TEE-OWELS* are the softer, lighter, + healthier hair drying alternative to your traditional bath towel. It’s no secret that bath towels are heavy and damaging on hair, especially for curly and dry hair types. The rough texture of terry cloth is notorious for creating an ‘over-drying’ effect and stealing our hair’s precious moisture, while leaving our ends dry and damaged to break and fall off.

At Tee-Owels we pride ourselves on being the finest in healthy, protective hair care solutions for the modern day woman. Our hair towels are made of high quality cotton tee-shirt material, and are regarded as the perfect hybrid between tee & towel, hence the name! The super soft texture of Tee-Owels reduces damage, breakage and frizz caused by traditional towel drying, allowing your curls to reach their highest level of optimization.


Liz Girolamo

One important discovery...

Liz made along the way...was that women had started using t-shirts to dry their hair, herself included. This is because big bulky bath towels were a cause of damage on fragile wet hair, despite being widely used in American culture. This discovery highlighted for Liz not what t-shirts were doing for women’s hair, but rather what traditional bath towels were failing to do.

After graduating from Business school, Liz landed her first internship with celebrity fashion stylist Ty hunter’s Ty-Lite. This was a pivotal point in her life, for it further fed her desire to pursue her own entrepreneurial path in a field more aligned with her interest and expertise. Liz revisited her new found love for t-shirts in hair care, and began researching potential fabrics for the Ideal T-shirt Hair Towel, while crafting her brand.

In June of 2017, Tee-Owels was born. Liz believed that her hair towel would serve as a sophisticated wash day essential that would help improve modern hair drying, and shape the future of ‘protective hair care’, while guiding women/men towards a happier hair experience. Liz felt that everyone should know about the benefits of t-shirt material in hair drying, and that those who already did shouldn’t have to use t-shirts because they deserved better!       

Tee-Owels makes it fun to go natural and offers a quality hair towel and a true authenticity that is a rare find in the beauty realm. We aim to be a leader in providing great protective hair care solutions, accommodations, and education. Making women’s lives easier everyday is what we’re all about.

Matt Motta