Our Story – Tee-Owels

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Hey Beau-Tee, welcome in!

At Tee-Owels, we love a lot of things: textured hair, a good play on words, a supportive community, and the idea that hair care can be both protective and beautiful.

Tee-Owels Inner Circle (for Beau-tees)

If you were blessed with naturally curly hair, you already know how much the smallest details matter. From styling and sleeping to washing and drying, everyday moments can shape curl health in big ways. Yet for far too long, reliable guidance, and tools designed with curls in mind, were hard to come by, leaving many unsure how to truly care for their hair or embrace it with confidence.

That’s where Tee-Owels comes in: to make caring for curls feel intuitive and affirming, offering thoughtful tools and clear guidance to support every curl texture.

2017 | From Dream to Reali-Tee

Tee-Owels was founded in 2017 by beauty entrepreneur, former esthetician and digital marketer Liz Girolamo, as a pioneering t-shirt towel brand, one of the first of its kind. Tired of the misconceptions surrounding proper hair care, Liz set out to create a way to make curly hair management more enjoyable, and more intuitive. Where traditional bath towels damage, break, and suck the moisture out of every hair strand, Tee-Owels’ cotton t-shirt towels gently preserve and protect natural tresses, eliminating frizz and destruction. Never could this be truer than where textured and curly hair is concerned.Since its inception, Tee-Owels has added other essential preventative hair care products to its collection, including a line of helpful silk and satin hair accessories. As well as preserving your curls, we strive to preserve the environment, opting for sustainable methods and materials wherever possible. With the planet and your beauty, health, and confidence in mind, Tee-Owels is revolutionizing protective hair care. And our efforts haven’t gone unnoticed! Our products have been recognized by popular publications, including Vogue, Cosmopolitan, Vanity Fair, and more. Not to mention our loyal customers who0 have come to view us as a wise owel, if you will when it comes to all things hair. Loving your hair is a journey; we’re here to help you navigate all the knots and tangles, allowing you to feel empowered to embrace every coil, ringlet, and wave. So shop our collection and prepare to be treated as the healthy hair goddess you are!

Our Mission

We are devoted to enhancing the curly and natural hair experience by providing the finest in healthy, protective hair care solutions for the modern-day woman. Making women’s lives easier and more enjoyable every day is what we’re all about.

Our Vision

We hope to foster a supportive community of well-educated women who embrace their natural locks and encourage other women to do the same.

Liz Girolamo-Motta

When a loving couple adopted a mixed child, they were unsure how to care for her hair. Without guidance or accessible resources, that child, Liz Girolamo-Motta, grew up navigating her natural texture without the tools or knowledge she deserved. Her story, unfortunately, isn’t uncommon. For decades, textured and curly hair has existed in a space shaped by misinformation, limited access, and knowledge that wasn’t always easy to find or openly shared, leaving many women feeling disconnected from their own hair. As Liz continued her natural hair journey into adulthood, she began uncovering practical, curl-protective solutions that felt both effective and empowering. What stood out most wasn’t just what worked, but how transformative it was to finally understand why. She knew then that this kind of information shouldn’t feel hidden or exclusive. It should be shared. Tee-Owels was created to bring joy, accessibility, and representation to textured hair care, proving that caring for curly and kinky hair can be protective, intentional, and still fun.“The purpose of Tee-Owels is to bring diverse products to the market, to show you can have textured hair and still enjoy the process of caring for it.”— Liz Girolamo-Motta

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Lightweight & Comfortable

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Reduces Frizz & Breakage

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Ultra-Soft T-shirt Cotton

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Curl-Friendly & Gentle

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Wash-Day Essential

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Woman-Owned Brand